Advantages: The importer established within the Community, who places a product from a third country on the Community market has a restricted, but clearly described responsibility under the New Approach Directives. In some Directives, the importer is referred to as the person responsible for placing machinery on the market.

The importer should not have a mandate, or a preference relation with the manufacturer in the way the authorised representative has. The importer must ensure that contact with the manufacturer can be made, in order to satisfy his responsibilities.

Disadvantages:
In some situations, the person who is referred to as importer must be capable of undertaking the responsibilities of the manufacturer, this means ensuring that the product meets the essential requirements and that the correct conformity assessment procedure is applied. When the importer assembles, packages, processes or labels ready-made products with the intention of putting these on the Community market under his own name, or when he radically changes the intended use of the product, he can be regarded as the manufacturer according to the New Approach Directives.

1.Why should I as importer CE certify a product instead of the manufacturer?

A: When the importer assembles, packages, processes or labels ready-made products with the intention of putting these on the Community market under his own name, or when he radically changes the intended use of the product, he can be regarded as the manufacturer in the sense of the New Approach Directives.

If the importer is regarded as manufacturer, he is obliged to ensure that a product that is brought on the market in the EEA meets the essential requirements in accordance with the applying Directive(s).